Development of online wedding planning tool
Moposa is an online wedding planning tool that helps couples across Ireland and the UK to organise their big day. Partnering with venues, a range of tools are available such as guestlists, budget, lookbooks and wedding website. As the in-house designer I was responsible for developing many of the visual aspects of the brand, such as the UI, illustrations, email templates and social media assets.
The landing page of Moposa features a short explanatory animation introducing the service to customers. I worked with the fantastic motion designer and animator Tautas Jazbutis to create the video, providing him with a storyboard, script and creative direction.
Once logged in, the user reaches a personalised dashboard featuring an overview of their budget, a to do list and guest information. The Guests section features a guestlist record with various categorisation options as well as venue seating plans and areas to record gifts received and food preferences.
The Look is an area where users store their inspiration and "snip" ideas from other users - Pinterest style. In this section there were many states to consider – logged in, logged out, ownership etc. The current version was established after many iterations and extensive much user testing.
A friendly, simple, geometric illustration style was developed to be utilised across the site, on social media and across email and print materials. It deviates from the typical floral decorative wedding style and takes a more modern, pared back route, differentiating the brand from the competition and signifying it's more "techy" approach.